Our work with Enterprise Retirement Living
Enterprise Retirement Living (ERL) are an award winning retirement living developer who develop beautiful retirement villages throughout the UK. There focus is to provide exclusive, vibrant, independent & supportive retirement communities. Current developments are located in York, Worcester, Chester & Ripon.
The campaign: Reimagine your Retirement
ERL needed a professional leaflet distribution & printing provider who could effectively target demographics within specific mile radius’ to 3 separate developments located around the UK. With the focus on promoting a launch of a development, increasing awareness & sales to 2 other established developments through door drops.
After speaking with there marketing team we quickly understood there goals & brief to then recommend to them carrying out a full service demographic targeted, door drop & printing campaign. Which we have effectively used for other clients in this sector.
Targeting: From there audience types we created 3 separate demographic reports to establish & find the best postcode sectors to target with leaflets for each village. We worked back & fourth with ERL’s marketing team to budgets they had set for each development, then together picked the best postcode sectors and quantities for them to reach.
Distribution: As with all clients we offer GPS Tracked SOLUS Leaflet Distributions to increase effectiveness of door drops. Each development had similar quantities & budgets so we built up there distributions & areas prior on our softwares to make sure this was the areas they wanted to reach.
We have worked with Distribooter on a number of campaigns, they are professional and easy to work with – and the results exceed expectation.
Natalie Crampton – Sales & Marketing Manager
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