McCarthy & Stone use targeted leaflet delivery to increase Open Day attendance and sales

McCarthy & Stone used targeted leaflet delivery to increase sales & open day attendance

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Campaigns booked
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Duration (months)
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Leaflets delivered

Introduction

McCarthy & Stone are the UK’s largest retirement builder offering retirement developments all over the UK. They needed to increase sales and awareness to their Open Day events and general sales. They needed a reliable leaflet distribution company who could offer a professional delivery, working to tight deadlines & had the ability to deliver to different regions of the Midlands, Cotswolds & Oxfordshire.

Solution

Distribooter worked with McCarthy & Stone’s marketing department to deliver leaflets to specified postcode sectors, roads & areas on a targeted approach. We used our softwares to generate property counts to create quick quotes & timelines to meet with their event needs. Leaflets would typically be delivered the following week(s).

Result

Increase in sales of properties at all developments (Midlands, Oxford, Cotswolds, Warwickshire) – as well as direct awareness increase to targeted residents. The footfall to Open Day events also increased bringing more people through the doors of there developments.

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